A shortened LinkedIn URL that's customized to your name presents more of a professional image because it will be branded to your name and will not have extra letters and
numbers behind it. Here is an example of a before and after URL:
BEFORE: www.linkedin.com/pub/janey-jobseeker/12/6a3.502/
AFTER: www.linkedin.com/pub/janeyjobseeker
If you haven't already done so, here is how to change it:
1. Go under the Profile tab and click Edit Profile.
2. Under your picture click edit.
3. Then on the right-hand side, about halfway down, you can customize
Once the URL is customized, include it as part of the contact information on your resume and cover letter, in your email signature line, and even on your business/networking cards.
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